Call-to-Actions Set Up Page

Before you begin, make sure the related Section or Contest is already created. You won’t be able to publish a CTA without assigning it to one of these elements. Otherwise, please proceed here: Call-to-Action Preparations - Sections and Contests

The Call-to-Action Setup Page allows you to configure a CTA and link it to either a Section or a Contest. You can define the content, user access, interaction channels, and questions associated with the CTA.

Open this page in the Dashboard: Dashboard > Activation > Call-to-Actions

Click + Call-to-Action on the Call-to-Action Search Page.

1. Publishing Configuration

  • App: Select the app in which the CTA should appear.

  • Target Type: Choose where this CTA will be published:

    • Section: The CTA will be shown as a visual element on the platform (e.g., a banner on a Main Screen).

    • Contest: The CTA will be embedded into a contest flow.

  • Select Target: Choose an existing Section or Contest from the dropdown list.

  • Publishing Date / Removal Date (only for Sections): Optional fields to control when the CTA is displayed and when it is automatically removed. Leave both blank to publish immediately without end date.

  • Call-to-Action Teaser: A short, bold headline (max. 50 characters) that appears above the question or prompt in the UI. Choose terms like "Vote Now", "Open Mic", "Competition", or "Survey of the Day" for clarity.

2. CTA Settings

  • Answer Type:

    • Free Text: Users can respond via In-App text, voice memo, or external response channels like WhatsApp or email.

    • Voting: You define a question with up to 10 answer options. Users select their response with one click.

  • Minimum User Type (only for Sections): Define the access level required to participate:

    • Guest

    • Registered

    • Premium (if enabled)

  • Optional Additional Required User Information (for Registered or Premium users):

    • Phone number

    • Address

    Note: These user requirements are handled at the Contest level when a CTA is used in a Contest.

3. Response Channels (only for Free Text CTAs in Sections)

👉 This step is visible only if you selected Section + Free Text. Otherwise, please proceed with the next step.

Response Channels define how users can reply. You can combine internal channels (like In-App Text or Voice Memos) with external ones (e.g., Email, WhatsApp, SMS).

  • Enabled Response Channels:
    Drag channels from the list on the right into the left column to activate them for this CTA. Use drag & drop to sort their order — the first one appears most prominently on the app interface.

  • Available Response Channels:
    Lists all internal and external options.

    • Internal: In-App Text, Voice Memo

    • External: Phone, Email, WhatsApp, Telegram, Signal, SMS, etc.

    External channels must be pre-configured in your Call-to-Action settings.

  • Limitations:

    • If only internal channels are used, you may add up to 10 questions.

    • If any external channel is enabled, only 1 question can be included in the CTA.

  • Overwrite External Response Channel Settings:
    If you enable an external channel, a gear icon will appear next to it. Click to override the default phone number or URL for this specific CTA - useful for show-based variations or temporary hotlines.

4. Create Questions

Depending on your Answer Type, you now define the CTA content:

Free Text:

  • Enter a question in the Question Text field and click Add question.

  • Add up to 10 questions total (if no external channel is used).

  • Questions can be rearranged with drag & drop or edited (via gear icon) as long as there are no user responses yet.

Tip: Instead of a question, you can also write a statement like "Contact us" to simply offer an interaction point.

Voting:

  • Write your question and at least two answer options.

  • Add up to 10 options total per question.

  • Add up to 10 voting questions per CTA.

  • Reorder questions with drag & drop.

  • Edit them with the gear icon unless responses have already been collected.

Final Step: Save

Once all fields are set and questions are added, click Save to publish or schedule the Call-to-Action.

👉 Continue here: Call-to-Action Answers Management

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